Sep 29
I started writing this post about a year ago, but never published it. Today, I came across an article in FastCompany, entitled “How much are you worth to Facebook?“ The author, Adam Penenberg, introduces a concept called “viral loops” with which companies like Facebook and Twitter have successfully grew their user base by connecting one user to the next. Read more
Jason Calacanis is always controversial, and his PR recommendations for startups are sure to engender a reaction amongst PR professionals. While I won’t go as far as Jason in saying you should fire your PR company, I do think his recommendations are critical for execs in companies of any size. It’s also a very good idea to make sure your PR folks understand and follow these principles as they represent your company. Read more
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