Sep 29
I started writing this post about a year ago, but never published it. Today, I came across an article in FastCompany, entitled “How much are you worth to Facebook?“ The author, Adam Penenberg, introduces a concept called “viral loops” with which companies like Facebook and Twitter have successfully grew their user base by connecting one user to the next. Read more
Competitive advantage is similar to a concept we Product Managers call “Distinctive Competence” and it is a fundamental building block of any business. Those who don’t define it (early), wander aimlessly in search of customers, revenue and success.
Here’s another brilliant gem from Seth Godin:
People are fickle, but we’re generally rational. When someone makes a choice (hiring, firing, choosing a vendor, buying a soda) they’re using some sort of internal logic and reasoning to support that choice.
As a marketer, you win when they choose you.
So, why choose you?
The answer to that question is your competitive advantage. What makes it likely that more than a few rational people will consider their options and choose you or your company or your organization?
Truth: It’s rarely a computerized cost/benefit analysis. Instead, it’s a human choice.
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Where to begin? Do I begin with the 4 hours waiting in lines at two Apple stores, the lack of pre-sale information from Apple, the friendly and well meaning, but essentially non-helpful Apple store employees, the unfriendly, unhelpful and annoying AT&T retail employees, the constantly changing information about iPhone 3G inventories, the useless Apple retail website?
I can’t think of many ways Apple and AT&T could have bungled the iPhone 3G launch more than they did. And in doing so, they are alienating the very loyal customers they need to be successful. I am certainly not alone, the WSJ blogged about the launch calling it “chaos”. I couldn’t agree more. Let me explain… Read more
Cnet follows in sync with the iphone commercials with the real deal. Amazingly, reality is in line with the hype (Apple marketing).
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