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Posts from the ‘Media’ Category

Mar 24

Onlive Logo

OnLive to go live today!

OnLive, a new company founded by Steve Perlman, will announce a new game service which makes it possible to play advanced video games on almost any PC and certain specially equipped TVs via a standard home broadband connection.  This service eliminates the game console and the need for never ending PC upgrades to support the latest games.  In fact, it appears OnLive may also jump into the console fray with a device called the OnLive MicroConsole.

OnLive will manage a datacenter of high-end servers where the games will run and the images will be compressed using OnLive’s proprietary technology and delivered to the player over a broadband connection.  Details will be available at OnLive’s website tonight at 7 PM PST.

Because I know some of the folks behind OnLive, I am really exited to test this service.

Related articles:

WSJ Online article
CNN/CNET
Endgadget

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Nov 18

digitalblus
18 Comments

Digital Copy Blu’s

Today we (my family) received a 3-disc special edition of Disney’s Wall*E, which includes two Blu-ray discs and a DVD with a digital copy of the movie in iTunes and Windows Media formats.  I was particularly excited to have the digital copy which can be transferred to a personal computer or iPhone for playback.  I popped the DVD in my MacBook Pro and was immediately greeted by a Disney application called Wall*E, which “activates” the digital copy before transferring to ITunes or Windows Media.  Oh no, DRM rears its ugly head.

In the Blu-ray case, Disney includes a leaflet with an activation code.  As I read the information contained on this leaflet, I was drawn to the fine print at the bottom.  Reading carefully, I learned the activation code expires one year from the date of release of the Blu-ray, so you must transfer your digital copy to a computer withing one year of release of the Blu-ray movie or you are out of luck. I wonder how many people will take the time to read the fine print?  I imagine there will be some very disappointed consumers who neglect to activate their digital copies in time.  What about the people that buy Wall*E after November 18, 2009?

My next thought was whether the activation code was single-use or multiple-use.  I thought, I better do some more research and understand all of the DRM rules before I transfer this movie to my laptop.  Fortunately, Disney includes links to online help which help explain the DRM rules which apply to the digital copy.  After, ignoring the Flash based demos of how to transfer the movie to my computer, I found a link with more information, including this FAQ.

Turns out, this is a one-time activation code.  This means, you can transfer the file to one and only one computer–EVER!  I don’t think my family, with multiple computers is out of the norm, so which one?   My laptop?  My wife’s? The kids iMac?  If I transfer it to my laptop, I can watch it when I travel, transfer it to my iPhone and iPod, but what about my kids?  What about their iPods?  They won’t be able to enjoy this movie without sync’ing to my iTunes library and erasing their content and playlists.  So, I could install it on the family iMac, but then I won’t have a copy when I travel.  So far, neither options seems like a good solution.

And herein lies two of the major problems with DRM.  First, confusing usage rights and second, incoveniencing the very customers who purchase legitimate copies of content.  I will include a portion of the Disney FAQ.

Can I use my code more than once?

No, you are permitted to use your unique code only once.

How many times can I transfer my DisneyFile Digital Copy?

For the Windows Media version you can only transfer your DisneyFile Digital Copy to your computer once. After you transfer the movie to your computer, you can then transfer the movie to your compatible portable device. For the iTunes version, standard iTunes usage rules apply.

What types of portable devices will my DisneyFile Digital Copy be compatible with?

For the Windows Media format, portable devices must be Windows Media PlaysForSure compatible or Certified for Windows Vista compatible. For the iTunes format, portable devices must be an iTunes video-enabled iPod, iPhone or Apple TV.

What happens if I delete my DisneyFile Digital Copy from my portable device? Is it possible to transfer it again?

For the Windows Media format: Yes, as long as you did not delete the Windows Media file from your computer.

For the iTunes format: Standard iTunes usage rules apply.

I followed the on-screen instructions and the movie did not transfer. What do I do?

Please call 1-800-723-4763 (US)/1-888-877-2843 (Canada) for technical assistance and/or customer service.

I live outside the United States and Canada. Can I transfer the DisneyFile Digital Copy?

No, at this time, the DisneyFile Digital Copy is accessible only in the United States and Canada (excluding Quebec).

Does the unique code for the DisneyFile Digital Copy expire?

Yes, the unique code expires 12 months from the initial release of the DVD or Blu-ray disc. The unique code for The Nightmare Before Christmas will expire on August 26th, 2009.

Can I give my DisneyFile Digital Copy to someone else?

No, your movie is non-transferable and is tied directly to your computer and will not play if transferred to other computers.

How much space does the DisneyFile Digital Copy use on my hard drive?

DisneyFile Digital Copies take up to approximately 2 Gigabytes of free hard drive space. This number can vary and it is best to check the minimum requirements on the packaging.

If I delete my DisneyFile Digital Copy from my computer, can I transfer it again later?

For the Windows Media format: No. When you transfer your DisneyFile Digital Copy, to your computer you use your unique code. Codes can only be used once. Therefore if you delete your movie from your computer and attempt a second transfer, the unique code will not work. Disney strongly recommends backing up files to avoid losing your DisneyFile Digital Copy.

For the iTunes format: Standard iTunes usage rules apply.

If I cannot connect to the internet, can I still transfer my DisneyFile Digital Copy to my computer?

No, in order for the DisneyFile Digital Copy code to be verified, you must be connected to the internet. However, you only need to be connected when you first transfer the movie to your computer, not each time you watch your DisneyFile Digital Copy.

Do I need the DisneyFile Digital Copy disc every time I want to watch the movie?

No, once the transfer is complete you no longer need your DisneyFile Digital Copy disc and can enjoy your movie whenever you like.

How many times can I watch my DisneyFile Digital Copy?

You may watch your movie as much as you like, there is no limit to the number of plays.

How many computers/portable devices can I transfer my movie to?

If you select Windows Media format, you can transfer your movie to one computer and one Windows Media compatible portable device as set forth in the end user license agreement (Terms & Conditions). If you select iTunes format, standard iTunes usage rules apply.

Part of this dilemma could be resolved with a home media server with lots of storage, but I still wouldn’t be able to transfer the movie to my laptop or iPhone for playback when I am on the road.  But it does not alleviate the fact that DRM is restricting the legitimate use of content I purchased.

Two simple ideas to allow fair use

Two simple ideas to alleviate the DRM restrictions and allow fair use.  First, link the activation code to an iTunes account and allow multiple uses by that account.  Second, allow families to “aggregate” iTunes accounts under a master account.

Link activation code to iTunes account

By linking the activation code to an iTunes account, content owners could be assured that the same consumer is using the activation code and it is not being passed around the Internet.  Because Apple requires a legitimate address and each iTunes user must provide a credit card, the risk of fraud is greatly reduced.  If the content owner becomes aware of fraud, they could appeal to Apple to investigate and if fraud has occurred, the iTunes account could be deactivated–rendering the content disabled.

iTunes master account

Aggregation of iTunes accounts under a master account structure (think .Mac and MobileMe Family plans), is an idea that makes sense for a number of reasons including alleviating the restrictions of DRM.  By aggregating accounts, content I purchase on iTunes could be synchronized by family members under the same account.  This includes the digital copy of Wall*E and other Blu-ray digital copies.  Account aggregation allows us to use the digital copy in the exact same way we use the physical copy (Blu-ray disc).

This post started as yet another rant against DRM. However, since most content owners haven’t seen a DRM scheme they don’t like, I don’t believe DRM is going away anytime soon.  So, what do you think?  Would my two proposals make DRM more palatable?

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Apr 29

Gin, Television and Social Surplus

Clay Shirky, author of Here Comes Everybody: The Power of Organizing Without Organizations, has posted on what he calls the “social surplus” or the time we gain by participating in the culture versus just sitting back and watching it pass by pursuing activities like watching TV.

Clay specifically cites TV, and singles outs sitcoms, as a sort of glue holding society together as we transitioned from the Industrial Revolution to post WWII society with higher GDP per capita, better life expectancy and more free time. Now imagine if all that time spent watching TV could be put to use and benefit of society–the social surplus. Read more

Mar 26

DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry

DRM, Digital Content, and the Consumer Experience: Lessons Learned From The Music Industry

Mar 23

Miro 1.2

New Version of Miro – Internet TV / Torrent Downloader

Miro 1.2Version 1.2 of Miro has just been released. It’s a major update with performance and bug fixes, new download settings, personalized channel recommendations based on your ratings. Miro is simply the easiest way to use bittorrent and the best video rss reader anywhere.

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Feb 21

Video Comparison
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Blu-Ray vs. Apple TV HD vs. HD Cable vs. DVD

Video ComparisonOver at iLounge they recently tested the picture quality of Blu-Ray, Apple TV 2.0 against DVD and HD Cable.  Although not a scientific test, they paused the pictures and used a Nikon camera to capture the images, it does show the vast differences between the formats and the effects of compression.

Apple recently upgraded my Apple TV to version 2.0 and I rented an HD movie.  The startup time was very quick, less than 2 minutes, although you have to navigate a couple of menus while it buffers–very un-Apple like.  Once the download buffered sufficiently, playback was smooth.  Overall the video quality was excellent, not Blu-ray quality but sufficient to warrant the difference in price for the HD rental–an extra dollar.  The movie appeared a bit dark.  I immediately thought Apple might be covering some compression artifacts.

Overall, AppleTV is great for the impulse rental satisfying a need that Netflix (via mail) cannot satisfy (Netflix download service doesn’t work with Mac and I don’t want to watch on my computer anyway).

Dec 3

The Most Anti-Tech Organizations in America

History is replete with examples of products, companies, and industries that fail to adapt and adopt to new technology.  An article @PCWorld by Mark Sullivan on the 5 most anti-tech organizations in America.

Their names keep coming up over and over again in courtrooms and corridors of power across the country–those groups whose interests always seem to run counter to those of technology companies and consumers. They come in many forms: associations, think tanks, money-raising organizations, PACs, and even other tech-oriented industries like telecommunications.

The tech issues that they’re concerned with are what you might expect: digital rights management and fair use, patent law, broadband speed and reach, wireless spectrum and network neutrality. I talked to a good number of tech and media policy insiders in Washington, D.C.–mostly off the record–to find out who these groups are, how they operate, and who pays their bills. We’ll start with the biggest offenders first and work our way down.

  1. RIAA
  2. The Pharmaceutical/Biotech Industry
  3. Big Telco Companies, Industry Group USTelecom
  4. Verizon, AT&T, Progress and Freedom Foundation
  5. Large Wireless Carriers and the Cellular Telecommunications Industry Association (CTIA); TV Broadcasters and the National Association of Broadcasters (NAB)

Ok, I buy the RIAA argument. I can even see how one can make an argument about big telcos and their industry organizations are slow to adopt new technologies. But the RIAA’s biggest crime, as it were, was not being anti-tech, but being out of touch with consumers–it’s customers.

Opposition to “net neutrality” is not by definition anti-tech. Case in point broadband. Take the MSOs and the introduction of cable modems. The cable industry moved at “broadband speed” to develop, test and deploy cable modem technology to the market. Why? They understood upcoming technology and bandwidth requirements and they anticipated customers demand. The cable industry took a risk and made investments assuming returns on those investments.

I’m not sure where net neutrality got off track.  The initial mantra was equal access to information flowing over the Internet.  Sounds great.  Unfortunately proponents call for government to enforce equality.  If you follow the major tech press you’ve undoubtedly heard the pro net neutrality arguments.  For a look at an opposing viewpoint, The Cato Institute has prepared a policy analysis document which can be found athttp://www.cato.org/pubs/pas/pa-507es.html.

Such rhetoric and calls for preemptive regulation are unjustified. There is no evidence that broadband operators are unfairly blocking access to websites or online services today, and there is no reason to expect them to do so in the future. No firm or industry has any sort of “bottleneck control” over or market power in the broadband marketplace; it is very much a competitive free-for-all, and no one has any idea what the future market will look like with so many new technologies and operators entering the picture. In the absence of clear harm, government typically doesn’t regulate in a preemptive, prophylactic fashion as CBUI members are requesting.

Moreover, far from being something regulators should forbid, vertical integration of new features and services by broadband network operators is an essential part of the innovation strategy companies will need to use to compete and offer customers the services they demand. Network operators also have property rights in their systems that need to be acknowledged and honored. Net neutrality mandates would flout those property rights and reject freedom of contract in this marketplace.

The regulatory regime envisioned by Net neutrality mandates would also open the door to a great deal of potential “gaming” of the regulatory system and allow firms to use the regulatory system to hobble competitors. Worse yet, it would encourage more FCC regulation of the Internet and broadband markets in general.

waterslidesGovernment regulation of the Internet or broadband providers is a proverbial slippery slope–or in this case maybe better described as a slippery water slide.

The rest of the original article can be found at PCWorld

Nov 11

Intel to Unveil Chips for Improving Video Quality on the Web

From the NYT:  Intel plans to announce a family of microprocessor chips on Monday that it says will speed the availability of high-definition video via the Internet.

As consumers clamor for more Internet video, a huge computing burden is placed on companies like Google, Microsoft and providers of digital video, who must compress the video files so they can be streamed to desktop and portable computers.

Intel’s new family, made up of 16 processors, would first be used in servers and high-end desktops that compress the video. They are the first chips based on a new manufacturing process that Intel says will give it a significant competitive advantage by increasing computing performance while reducing power consumption.

To get better video compression, Intel has added a set of 46 instructions it calls SSE4 to the new microprocessors.

The leading designer of the new processor, Steve Fischer, said the new instructions would make possible a new generation of servers that enhance the compression of digital video. “Video is becoming ubiquitous on the Web,” he said.

“This is a step in the right direction,” said Richard Doherty, president of Envisioneering, “and it’s probably the best use for this 45-nanometer technology over the next couple of years.”

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Nov 9

I Want My iTV

Cliff Sullivan from BusinessWeek writes,

But I won’t be getting it soon. While the technology is mostly in place, the players—from cable companies to film studios—can’t agree on how to make it happen.

I want to listen to music, have a box pop up on my screen telling me who’s phoning my home, or watch a vacation-themed slide show before forwarding it on to bore my friends on Facebook—all while sitting in front of the set in my living room. No one has yet put this wish list together in one nice, easy-to-use package.

They sure haven’t. As the author correctly points out, the reason is not the technology, but protection of existing business models. No one is addressing the gap between online content and the television.

While new technologies like IPTV bring digital content over IP to a STB connected to a TV, they do nothing to bridge the gap between online media and the TV.

So read the article at the BusinessWeek site and weigh in. What do you think? Is anyone addressing this gap? Do you want to watch online media on your TV? What features would you like to see in an iTV offering?

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Oct 22

SanDisk’s Video Salvo

If your home is like mine, then you have a multi-megabit broadband connection, one or more HD capable TV sets, a wired or wireless home network and one or more PCs (ok mine aren’t all PCs–6 of them are Macs, and one PC running FreeBSD).

While having 7 computers, takes my home out of the norm (is it the number of computers or the fact that 6 of them are Macs?), my home suffers the same dilemma as the average consumer’s home. There is a gaping digital chasm between the personal computer and the television set.

There are several ways to watch downloaded programs and movies on the living room TV. Methods typically involve the transfer of video files over a home network from a computer to some gadget (I have an Apple TV, does that count as another computer?) connected to the TV. But few of them are easy, trust me I have tried them all.

The maker of the Sansa, a distant No. 2 to the iPod, has a new way to view downloaded content on a TV. It could turn up the heat on Apple.

SanDisk CEO Eli Harari says launching Fanfare has less to do with attacking Apple in a potentially tender spot than about establishing a toehold in an incipient market. “The video market right now is just embryonic,” he says. “Media companies have spent a great deal of money creating their content and they don’t want anyone to tell them how to sell it. And we agree with them.”

For David Poltrack, president of CBS Vision, the TV broadcaster’s research division, it’s a matter of getting the networks’ programming in places that consumers will use it. “When we tested the SanDisk product it clearly resonated with consumers,” Poltrack says. “There are other ways to do this with more sophisticated products, but because of cost and complexity they’re not as attractive. This is going to be selling at Wal-Mart (WMT).”

Combining the TakeTV device with the Fanfare service creates the means of tracking ads, he says. “When you plug in that device to the computer and sign in to the service it knows who you are,” he says. “Having people say these are the categories of ads they’re interested in—that opens up a lot of ways for advertisers to use this medium creatively.”

Taking a low-tech approach on PC-to-TV transfers could make a big difference to consumers weary of technical complexity, says Jupiter Research analyst Michael Gartenberg. “We know consumers want to watch downloaded video on their TVs. But the biggest weakness is the complexity of the home network,” he says. “This takes the maddening complexity of the home network out of the equation.”

Sounds like a a lot of walking back and forth between PC & TV to me and completely misses the impulsive nature of TV consumption.

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