Apple’s marketshare and browsershare have been marching upwards over the last several years, and this is no exception, a strong indication of Apple’s strength as a brand as its turning around of its historically very niche and marginal portion of the market.
Switch To a Mac breaks down a recent report showing that from November to November the Apple marketshare jumped 31%, a nice run. Another thing to note is that Macs started the year as 4.21% of the whole market, and right now are 5.39% of the market.
That’s still pretty niche, but to understand context, only a few years ago the Mac was 2 or 3% at most of the market.
Needham and Co.’s analyst Charles Wolf estimates that by 2016Apple will have 8.6% of the market. It’s a straight projection, however, remember that market adoption of products works in similar way to viral spreads, with exponential ‘tipping points’ where products ‘take off.’ It may be more of a case that Mac will either still be in 4-5% area, or it climbs significantly higher.
Some hints of this can be found in the Switch to a Mac’s analysis of Apple marketshare that shows very fast adoption rates of Intel processor Macs, the kinds of Macs that so-called ‘switchers’ are more likely to take a chance on due their ability to dual-boot Windows. Another demonstration of growing marketshare comes from a look at browser marketplace results, where the use of Mac browsers has jumped 45% to just a little over 4% of all browsers used.
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